Chain Reaction Cycles have been causing more than a stir in the bicycle industry in the last few years, in fact it is a subject that has been brought up in every strategy meeting which I have attended by bicycle companies in the US, Europe and Asia. The truth is that there is not a single person in our industry who can ignore or dispute the behemoth that the young Irish crew have cultivated. With the bike industry openly struggling over the last few years, there is one company who truly is making some major headway in the market, now even branching out to own more keys in the value chain. So the question begs to be asked: How did they do it? Well time… vision… focus… dedication and a whole lot of team effort. Take a look at the video’s for yourself and see why one has to acknowledge CRC for what they have done to the industry. Love them or hate them you have to respect them!
Since establishing Morewood Engineering in 2002, partners Patrick
Morewood and Richard Carter have developed one of the most respected
mountain bike brands in existence today. So it is with sadness that we
officially announce Patrick’s departure from the company. Feeling the need
for a change, he has gone on to pursue new challenges. “It has been an
honour to work with Patrick through the years,” says Richard. “He has
played an invaluable role in the business and the development of product.
We have experienced a lot together on our journey and I wish him the very
best for the future.”
Tim Bentley gets shown the ropes by seasoned MTB World Cup veterans and Morewood UnitedRide team mates, Fabein Cousinie and Michael Pascal at his first ever European World Cup [MTB World Cup #2 Fort William].
Fabien Cousinie, Tim Bentley and Michael Pascal are getting slightly more acquainted with the camera, this short “teaser” from the trio shows some of the behind the scene’s training and fun which the team had while spending some time in South Africa leading up to the Pietermaritzburg World Cup opener in April.
Tim Bently [the fastest South African mullet] and Fabien -Cous Cous- Cousinie [South Africa's favorite Frenchman] recently tackled the Parisian streets at the Downtown Paris / Montmartre. With Fabien riding his prototype Morewood Ndiza as recently profiled on VitalMTB and Tim on a pimped out Izimu, the duo did Morewood proud. Tim even got a chance to take in some culture…
Many of you may have seen a very brief, and I dare say “premature” release on Tread Magazine’s website regarding the announcement of Patrick Morewood’s departure from Morewood Bikes. I am not at liberty to disclose all of the information at this time however I can answer a few question which have been raised on the forums.
CHICAGO, USA – On May 13 SRAM announced that it wants to go public. The company’s IPO prospectus reveals that sales of the in 1987 founded component maker, have been growing at a compound annual rate of 16.6 percent since 2006. 2010 net sales of SRAM stood at 524.2 million US dollar.
Some bike companies have a few “dirty” secrets, and one of those secrets is where your bike is made and who actually made it. There are a number of reasons for this illusion, the most significant being brand/ product value, and the other and most bizarre is that many competing brands are made by the same factory.
